Baldwin brings smiles to a child in the hospital

I’ll never forget the first time I took Baldwin to County General in Downtown Los Angeles. I dressed him in scrubs for his first visit, complete with a purple stethoscope. He didn’t mind dressing up. I think he sensed he was about to embark on an important mission and that the outfit was just part of the deal.

I was a bit nervous because I had to monitor Baldwin and make sure he remained calm in the new environment with all the smells and sounds of a hospital. I wasn’t at all sure what he would do. But I had my treat bag filled and had taught Baldwin lots of tricks to share with the kids.

I don’t know how, but Baldwin knew exactly what to do from the moment he walked into the oncology ward. We were to visit with a little seven-year old girl named Maria who had just finished a round of chemotherapy treatments. She was alone, waiting for us in the play room in a wrinkled hospital gown, looking gaunt and tired, her pale completion making her seem almost transparent. With a frame so skinny from her treatments, her cheek bones stood out and her eyes looked sunken-in surrounded by thick black circles. Even her pink fluffy slippers looked big. I took note of the IV in her arm because I wanted to make sure Baldwin didn’t bump or dislodge it.

I asked her if she wanted Baldwin to come sit next to her. She shook her head yes. He hopped right up on the couch and immediately laid his entire body across her. At first, I was mortified. What if he hurt her? I didn’t expect him to do that but it was too late. He just did it.

Before I could do anything about it, Maria rubbed under his chin. Then he put his head down and sighed before closing his eyes. Curious, I sat down across from them and watched. Maria began breathing deeply with him, getting more color back with every inhalation. It was a miracle.

Maria gently stroked Baldwin’s fur for the next hour. Her tiny hand moved over his back again and again, much like someone’s fingers praying with rosary beads.

“Hail Mary, Full of Grace, The Lord is With Thee,” I kept repeating while I watched. That’s when I realized I was witnessing Grace in motion.

Here was this high energy dog, a Puli that ran agility courses, herded sheep and could perform all sorts of tricks. He made me throw balls and Frisbees for hours on end. Rarely did he snuggle with me. But there he was in the oncology ward doing exactly what had to be done, exactly what this little girl needed at that moment.

From then on, I took my cues from Baldwin, not the other way around when we went to the hospital. I understood that he was tuned into something far greater than I would ever understand. I was just his facilitator at the end of his leash.

MAJOR LOS ANGELES FILM FESTIVAL & ALL-DAY SUSTAINABLE FILM AND EXPO ON AUGUST 20 SEEKS AUTHORS AND EXPERTS ON MATTERS GREEN: “green” cuisine, agriculture, “green” homes, and alternative energy. High media profile to attract consumers is preferred. SUSTAINABLE L.A. at the Downtown Film
Festival (Los Angeles on August 20, 2009) offers authors a prime opportunity to appear at a hugely promoted “green marketing” event. We are especially interested in green-oriented cookbook authors (especially on the subjects of slow food, organic cooking, and the like)demonstrations may be possible and other authors who cover sustainable housing, urban planning, fuel-free transportation, and related subjects. This high-profile event, commended by L.A. Mayor Antonio Villaraigosa and approved by several leading environmental groups including the Sierra Club and Environment California, drew thousands of participants last year, including celebrity appearances by Alicia Silverstone and Ed Begley, Jr.; this years, located at the major downtown hub of 7th & FIG, promises even an greater turnout. Please contact David Andrusia, Program Curator, at davidandrusia@mindspring.com

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Baldwin & Bliss want you to make your reservation today for the

Hollywoof Gift Basket!!!!!!!

How would you like your dog product delivered to some of your favorite pet-loving stars? You know that getting your product into a star’s paws can be a tricky endeavor. They have many gatekeepers who censor what they see and hear. Because of our industry reputation, contacts with talent representatives and direct access to celebrities, the chances of your product being used by the list of trendsetters (and their pets) below is exponentially higher than a mailing you might do on your own to a random point of contact you find online.

Celebrity product placement is a tried and true method of differentiating your product from the masses. Everyone wants what celebrities have and you will be able to use this list of names in all your marketing and pr materials.

So make your reservation to be included in the special Hollywoof Gift Basket today! A limited number of spaces are available and the deadline is August 17, 2009.

Tori Spelling, Mickey Rourke, Denise Richards, Hayden Panettiere,           Amanda Bynes, Mischa Barton, Martha Stewart, Alicia Silverstone,                    Nicole Richie, Rachael Ray, Miley Cyrus, Fergie, Oprah Winfrey,                  Rachel Bilson, Ellen DeGeneres, Kathy Griffin, Ricky Martin, Glenn Close, Katherine Heigl, Paris Hilton, Hilary Duff, Jai Rodriguez, Charlize Theron,            Jessica Biel/Justin Timberlake, Drew Barrymore

 

Baldwin & Bliss hit the red carpert!

(All products will be packaged and delivered the week of August 24, 2009)

Call 818-998-6299 to reserve your space today!

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Pinched by recession, Christmas shoppers will skimp on people, sure. But never a dog.

“Oh, no. Not for our babies. Are you kidding?” said San Francisco resident Donald Steelman, whose bichon-Yorkie, Milo, has his own closet with 21 coats in it. Milo gets to pick what to wear every afternoon to the Doggie Christmas Tree in Lafayette Park in Pacific Heights, where his laminated picture hangs high on a bough, alongside pictures of all the other regulars, dead or alive.

“As long as they’re being fed and clothed well, everything is OK,” said Steelman, who goes by his own pet name, Bonjo.

In a survey released last week by the American Kennel Club, 81 percent of respondents said they would buy holiday gifts for their dogs, and 69 percent would sooner tighten their belts on friends and extended family than tighten the collars on their dogs. And 65 percent would rather eat ramen noodles than make their dogs eat on the cheap.

The buck stops somewhere beyond the dish.

“We’ll cut back on our own food first,” said Ming Chapin, owner of Kelsi, a white bich-poo (bichon-poodle mix) who was dashing around the Lafayette Park tree while trying out a new pink rain slicker, a hand-me-down from Milo.

“It’s her color,” Chapin said. The raincoat is a necessity, not a gift, she said, and so is the monthly visit to the salon, $50 plus tip. “She’s on all the furniture,” Chapin said, “so she needs to be kept clean.”

Another new study, released by the University of Vienna, concluded that dogs can sense unfair treatment. If slighted, the animal may decline to perform a trick and will go so far as to turn tail and look away. No owner wants to be faced with that on Christmas morning.

Sales are unheard of

This may help explain why nothing is on discount at pet boutiques, seasonal or otherwise – even in a grim economy.

“We don’t ever have a sale. We don’t have to,” said Rachel Kirshman, associate at George, purveyor of fine American-made pet products on California Street. “I’ve had a solid day, and it has been good for the past week.” Most popular this season are a gingerbread stuffed animal with a different squeak in each limb, $22.50, and musical Hanukkah dreidels “for the Jewish dog,” $12.50.

Asked whether a recession will interfere, Kierstan Ranum, owner of an 11-month-old Staffordshire named Molly, said: “Not with this. It never does. I think they appreciate it more than people do.”

Gift wrapping is an important extra. Maybe as important as the gift. Gwen Cage’s coton de tulear, Chepe, empties his stocking of bones, balls and treats first, saving the wrapped gift to tear into. “He always knows when it is new and it’s for him,” said Cage, after doing a lap with Chepe around Alta Plaza Park, also in Pacific Heights.

Along the park terrace, a mother-daughter border terrier duo was playing tug-of-war with a toy in the shape of a doughnut. To prevent this type of arguing on Christmas morning, each gets her own stocking, filled equally. “We couldn’t have any fighting about it,” said owner Tina Evans, who won’t put out the stockings until the dogs are asleep, to protect the surprise. Her dogs know what day is Christmas, she says, and know which stockings are theirs.

“They’re up at 6 to check it out,” Evans said.

Dog shopping is cheap

Pet owners are quick to point out that shopping for dogs is cheap compared with shopping for people, even at 40 percent off.

“When you think about it, you can get a whole stocking filled with toys for $11,” said Annie Altman, owner of Chester, a “labcetera (lab etcetera, etcetera).” “What can you get a kid for $11? Nothing.”

Still, it adds up. Lafayette Park tree trimmer Bob Turner read somewhere that an owner spends $26,000 during an animal’s lifetime. At first reading, Turner thought that was high. Then when he tallied it, it seemed low for San Francisco. The home groomer alone costs $80 or $85, every six weeks for his young Malti-poo (Maltese and poodle) Marley, named for Bob the Rastafarian, not Old Marley the ghost.

“Marley is gonna cost $26,000 easy. When you start looking at doggie jackets, doggie toys. And vet care is not inexpensive,” said Turner, while paying homage to a laminate of Marley’s late predecessor, a yellow lab named Coco.

Bonjo, a hairdresser, saves by slipping Milo into the chair for a touch-up or blowout. The 21 coats in the closet come from a doting godfather in Florida, who is always sending out new fashion possibilities.

There is no annual party at the Lafayette Park Doggie Christmas Tree, but there is an owners’ night out, leaving the dogs at home.

“You get 20 people and 20 dogs in one apartment,” Bonjo laughed.

So what do they talk about?

“Something else besides our dogs, finally,” he said. “We do have other things in our lives, occasionally. I know it’s hard to believe.”

I brought a Search and Rescue Dog, Willow to the mall. Sponsored by my client Chillybuddy, Willow took pictures with shoppers and was a huge hit! Here she is with her owner Bobbie Snyder. The two of them are true American Heroes, showing up whenever there’s a natural disaster like they did for 9/11 and Hurricane Katrina. My Bliss had to show her support by getting a photo with Willow too!

Los Angeles, California – In the weeks since President-Elect Barack Obama’s historic victory, the most pressing question on everybody’s mind is the most surprising of all: who’s going to be the presidential puppy? During his eloquent speech on Election Night, in which he declared that “change has come to America,” Obama promised his two young daughters, Malia and Sasha, a puppy when they move into the White House, carrying on a long tradition of famous Presidential Pets. But who is the right pet for America’s New First Family?

Behold, the candidate for today’s America: Yoyo the Puli for Presidential Puppy!

Yoyo is a native of New Orleans, where she survived Hurricane Katrina, and she is a rescue dog, which would show the Obamas’ support of shelters throughout the country. She is hypoallergenic, which is a necessity because of Malia’s allergies. This housetrained, well-groomed four-year-old Puli is energetic, friendly, and very diplomatic, just in case Vladimir Putin brings his Russian wolfhound over for a run!

Yoyo’s Puli Party Platform:

Yoyo calls for Americans to help make the change that’s necessary in our nation’s overcrowded shelters and help her work toward a future where no more pets have to be euthanized. She hopes to put rescue and shelter dogs into all American homes. Her personal motto is “No More Drama,” and she encourages dogs everywhere to unite and put conflict behind them, volunteer in their communities, avoid chewing on furniture, and remember that their similarities (four legs, cute noses, tails) are far greater than their differences.

Other “pet projects” for Yoyo include:

Support American Humane – Put your canine in a cool, American Apparel ‘White House PAWtential’ doggie t-shirt with proceeds going to this worthwhile organization. www.alphadogpr.com

· Stay Cool Under Fire – Just like the canine heroes she admires who volunteer for Search & Rescue Missions, Yoyo promises all dogs will be kept cool in the summer and warm in the winter. She suggests owners visit www.Chillybuddy.com and check out the latest vests like the special edition red, white and blue one she’s wearing to announce her candidacy.

· Green Toys for All – Pets of all shades should demand toys and playthings made from non-toxic materials, produced by environmentally responsible companies, such as Simply Fido’s Organic Pet Toy Collection, which manufactures all of its toys right here in the United States. www.simplyfido.com

· Eat Organic – Just like their owners, dogs and cats love their organic food! Organic pet foods, like Kruncheros Fine Pet Dining, are simply healthier and tastier, and the choice of the discerning pet palate. Kruncheros offers a sophisticated line of freeze-dried raw food that comes in four delicious flavors: Chicken Pot Py, Beef Wellington, Chicken Fiesta, and Spaghetti & Meatballs. www.doctorsfinest.com

· A Good Night’s Sleep – With a country in crisis, it’s important to a good night’s sleep. This helps us, both humans and pets, be the best version of ourselves: productive, friendly, and happy. This is only possible with a comfortable bed, such as those made by Urban Bone Dog Beds, which produces handmade canine and kitty beds that are comfortable, decorative, and durable. www.urbanbone.com

· Stay Healthy – Our health, and that of our pets, is of utmost importance, and an important aspect of any health regimen is proper nutrition. Recommended by top pet nutritionists, Vetraceuticals is an easy-to-use supplement that helps pet immune systems, ensuring a long healthy life. www.vetranutrition.com

· Support the Arts – A vibrant culture of arts is essential to a successful civilization and, under a Yoyo pet-ministration, all pooches will be encouraged to express themselves. American Artist Aimée Hoover will help. Her one-of-a-kind, custom pet portraits already hang in the homes of animal lovers across the country and now, she will be painting our Nation’s First Dog hopeful. Her work has been featured in numerous publications including Bark Magazine, Modern Dog, and Australia’s Urban Animal, in which she was recognized internationally as one of ten pet portrait artists from around the world. www.aimeehoover.com

· Support Your Party – Seeing the light side of any situation is an important aspect of being a pet, especially a presidential hopeful, and Yoyo finds all her fun accessories at Charming Pet Products. Whenever she has to address her public, Yoyo sports the company’s famous Original Party Collar in a red, white and blue patriotic design for all-American canines! This Party-Collar consists of fancy chiffon ribbons finished with stars connected on a covered elastic band that fits around a patriotic pooches’ neck. Yoyo says Charming’s Patriotic Party Collar is the perfect accessory for the new First Dog in the White House! Woof! www.charmingpetproducts.com

· Dress Fabulous, Be Fabulous – A lover of stylish clothes and dramatic fashion statements, Yoyo knows pets must look good to succeed. She finds her pet fashion at Total Diva Pets, whose fashionable wigs for fashionable dogs were a giant hit on the runways of Pet Fashion Week in New York and Tokyo. Dogs everywhere will want to look just like Yoyo by wearing the Afro style. www.totaldivapets.com

· Be Prepared – Following the Boy Scouts’ solemn creed, Yoyo keeps herself safe by bucking up while in the car with her own seat belt from www.handicappedpets.com. She does this not only to protect herself, but also for the driver and passengers in the vehicle. Unrestrained pets can cause serious harm to your beloved four-legged family member or to other passengers if the pets are launched during a crash.

Think not what your dog can do for you, think what you can do for your dog!

And she did it in style with a press conference at the Hyatt Regency Century Plaza Hotel with media crews there covering this historic occasion! In the coming months, watch for Yoyo’s Pup Rallies and other events to raise money for her favorite charity, American Humane. Meantime, check out her first fundraiser, doggie tees that say White House Pawtential by clicking on the shopping page of www.alphadogpr.com. You can also see a list of her sponsors in this month’s Trendsetter. Yoyo welcomes any of your clever ideas for her campaign….Woof!

OFFICIAL BALLOT

Welcome to the first annual Alpha Dog Public Relation’s Top 10 Best & Worst Dressed Dogs in America! With this ballot, you can help decide which dogs were the best dressed of all the pooches across the nation in 2008, while also identifying those pups that simply were fashion disasters!

In selecting a dog’s Fashion Rating, please consider style, originality of dress, and the practical nature of the clothes worn, as well as – just like any beauty contest – the pooch’s character and community service. American Humane dictates that canine clothes should be appropriate for the situation and not restrict the animal’s movement. The guidelines from the organization that ensures “no animals were harmed” on television and movie sets also states that costuming and/or props must not restrict the animal’s breathing or cause overheating with consideration given on how easily it can be removed in case of an emergency. Colors, dyes, makeup or adhesives used on animals should also be toxin free.

With that in mind, reflect on this year’s entries and judge from 1 to 10, with a “1” being best dressed of 2008 and a “10” being the worst. After you have filled out the form, please fax it back to Alpha Dog Public Relations at 818-998-8807 or email it to info@alphadogpr.com. Entrees must be received by Friday, November 14, 2008.

Willow, Labrador Retriever
FASHION RATING
When the sirens howl, call in the Search and Rescue Dogs! At 14, Willow the Golden Lab, is one of the last living Search and Rescue dogs who worked to save lives at the World Trade Center in 2001. At her age, Willow doesn’t work missions anymore, but she still helps out teaching new dogs the skills to become future heroes. Here, she’s wearing a jacket from ChillyBuddy, which keeps her cool in warm temperatures. The jacket helps her stay active for longer periods of time. Shortly after hitting the market, Chillybuddy’s unique heat reflecting outer layer combined with its breathable cooling component caught the attention of the nation’s elite canine forces. FEMA certified Search and Rescue Task Force members, as well as military handlers of bomb-sniffing dogs in Iraq, noted the quick cooling effects of the jackets and the ease with which they could be put on and removed. After testing the vests, most Task Force handlers adopted them as standard equipment for their dogs.

Tonka, Jack Russell Terrier
FASHION RATING
Forget about The Girls Next Door; this dog is Hugh Hefner’s #1 girlfriend at the Playboy Mansion (just kidding). She’s pictured here at the Santa Barbara Big Dog Parade posing, Cleopatra-style, in her favorite costume, a fashionable wig from Total Diva Pets. Tonka is no pup-cake. Besides modeling, the 4-year old beauty also enjoys chasing squirrels at her avocado ranch and riding Harley’s around town. She’s an expert motorcycle rider and a regular at the Sportsman Lounge where she works as a professional hostess (that’s no joke).

Chloe, Chihuahua
FASHION RATING
With her starring role as Chloe the Chihuahua in Disney’s new movie Beverly Hills Chihuahua, this total doggie hottie is taking the country by storm. Her stylings on the big screen are matched by a big heart off-screen, inspiring people everywhere to give orphaned Chihuahuas good homes. The day after a story, covering Chloe and the movie, ran on KTLA Morning News, a huge line formed in front of the Los Angeles North Central Dog Shelter. Motivated by Chloe’s charm and style, people came from all over the city to become proud Chihuahua owners. Now, that’s a big-screen moment.

Bella Starlet, Mix
FASHION RATING
One of the stars of CBS’ The Greatest American Dog, is known for having the largest wardrobe of any dog on the planet. What you may not know about her is that she donates a part of her earnings to dog-related charities. Owner Beth Joy takes dressing up her mutt to new heights, even putting Bella Starlet to bed in pajamas. Bella laps up attention when she wears her Statue of Liberty costume and makes tails wag in her Marilyn Monroe dress. Here, she is pictured wearing a pink tutu and a designer gray sweater. The big question is can Bella do a pirouette in this getup?

Napoleon, Yorkie Poo
FASHION RATING
A handsome, debonair dog, Napoleon sports some of the finest tailoring on this side of the Atlantic, created by Leticia Olaque and photographed by pro dog-shutterbug Jack Kenner. Napoleon looks completely comfortable in this outfit and ready to battle any fashion “faux-paw.” But, we ask, should dogs wear hats? We’ll leave that one for the judges to decide.

Carson, Long Haired Chihuahua
FASHION RATING
This classy pooch is wearing the Harris sweater from Wool And Kashmir’s 2008 Fall/Winter Collection. The hand knit eco-friendly design has Carson feeling like the leader of the pack in his blue angora and wool pullover while the other dogs are sporting their simple fur coats. He cares about the planet so he’s very green conscious, making sure all his toys are also environmentally friendly. The blue-violet variegated soy and wool yarn makes Carson’s Chocolate brown eyes really stand out and being super preppy, the polo style ribbed collar suits him just fine.

Preston Casanova, Pomeranian
FASHION RATING
With Preston from CBS’ The Greatest American Dog, it’s puppy love all the way. That’s because Preston is one of those rare beings that everybody adores. Preston gives love too. He (and his Momma) is a national spokes dog for In Defense of Dogs Pet Guardian Program. In this photograph by Pam Marks at Pawprince Studios, you can see the distinctive Mohawk that Preston wears, showing off his spunky spirit in different colors. The Mohawk is created by a special non-toxic gel, “lil PUNKnHEAD Fur Frosting,” designed by his owner Laura Nativo. The seaweed based, eco-friendly food-grade temporary-coloring spiking gel will be launching commercially in December of 2008 with a percentage of proceeds going to charity.

Violet, Yorkshire Terrier
FASHION RATING
Wearing Oscar Newman’s Bellissima Faux Fur Coat, this delightful fashionista loves to strike a pose. Violet feels ultra modern in her outfit with the pink faux fur trim that’s hand-embellished with shimmery silver metallic thread and pale pink embroidery, sparkling with Swarovski crystals and pearls. As a true Super Model, Violet travels the world to promote the Oscar Newman line, parading down the cat walk and signing pawtographs in the numerous doggie fashion magazines where she’s appeared. Only one problem, though: keeping her petite figure on the road!

Callie, Maltese
FASHION RATING
Designer dog clothes can be found almost anywhere these days but finding the perfect pet to show them off is not that easy. Doggie Design, Inc. lucked out when cute and cuddly Callie came into the picture. This Maltese keeps the gravy train running by modeling all the exclusive designs by Michele like this lavender dress with the matching head adornment. 3-year-old, 7 pound Callie is a natural Couture Pooch! With patience to burn, this pup is ready for her close-up.

Tinkerbell, Chihuahua
FASHION RATING
What would a Best & Worst Dressed list be without Paris Hilton and her adorable pup? Paris’s cute little Chihuahua Tinkerbell, is certainly a stylish dog. Posing for the camera in her owners arms, Tinkerbell is anything but shy. She’s used to the spotlight and knows not to flea. After all, her mom is constantly hounded with questions whenever they go out. Paris often dresses Tinkerbell in a matching outfit, so when they strut down the red carpet together, they’re a fashion dynamic duo. Often spotted in smart wraps of fun colors, Tinkerbell is on the forefront of doggie fashion, if only because her owner is right there with her.

RESPOND TO:
Susan Hartzler
Alpha Dog PR
P: (818) 998-6299
F: (818) 998-8807
Info@alphadogpr.com

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From “The Problem with Women is Men,” Posted on Oct. 14th, 2008.

Cougar. MILF. Two words that keep making their rounds in various subcultures. For those in the un-know, let’s define these terms—err… at least, offer the media-infused definitions:

Cougar: A woman over 40 who pursues, dates and “plays” with younger men… sometimes significantly younger

MILF: A simple acronym… Mom I’d Like to F*ck.

Driven by the media, these terms are creeping into everyday vocabulary and life: from Barbara Walters’ interview with the women of The View to the multitude of websites dedicated to “assisting young men” find, attract, and date said Cougars and MILFS: dateacougar.info, milf-date.com, and milfdatelink.com are just the tip of the iceburg… but Sherry M. is all in favor of it.

“I’m [over 50] and have been dating men 10-20 years younger since I was divorced at the age of 38. Being single and ‘looking’ for the past year (I had been with a 38 year old for the past six years), I just recently registered on an online cougars dating site. I hadn’t thought about being a ‘Cougar’, but in trying to better ‘target my market’ (I am a marketing consultant), I realized I needed to find a site that specialized in older women looking for younger men. I have to say, I was amazed that most of the men on the site seem to be looking for women 30 years older, and I had hoped to meet someone at least older than my youngest child… and most are not looking for stable relationships. I find the men meet who are my age are often “done” with life… no more questions, more passion… and if they are still alive, they wouldn’t consider dating someone as old as me! They’re looking for much younger women.”

Edgy? Sure. Are the terms cute? Perhaps, but it depends on who’s saying it and how it’s said. These labels have been assigned to women for their actions, behavior, attractiveness, body type, or lifestyle. And as with any label, each comes with its own perception. I went in search of a reality-check on these terms, and spoke with women from all walks of life. I was greeted with a multitude of responses, ranging from “Hell yeah! I’m a Cougar, and DAMN proud of it!” to “WTF is this about? Why am I a cat because I’m dating a younger guy?”

Case-in-point: “Pamela from Maryland”—a “seasoned and spicy 50 year-old”— loves the term: “Well, the Cougar label is better than a ‘hag’ label! The image of a cougar is strong, sleek, confident, playful, fierce, protective —and very capable of taking care one’s self.”

But where did the terms originate? Reports and opinions vary, but Pamela has a theory that is more probable than not: “I believe that the label ‘Cougar’ was coined by a really pissed off ‘twenty-something’ [woman] who saw her [male] prey enticed and conquered by a more experienced woman with more to offer than sex. Let’s be honest—a label is a label; street vendors sell knock-offs [of designer labels] constantly. A true Cougar laughs off the disparaging comments, and anyone entertaining the thought of getting involved with a Cougar must realize that 1) we don’t need anyone to feel or be complete; 2) our time is important to us and we’ll invest it where we’ll get the most return; and 3) will everyone please just lighten up? And by the way….who’s to say MILF doesn’t mean MEN I’d Like to F*ck?”

Although similar and cut from the same cloth, Cougars and MILFs are different, and after speaking with over 100 women about the positives and negatives of the label and personal/societal perceptions, I was faced with very different comments and opinions. We’ll tackle MILFs tomorrow… for now, let’s look at the cats.

COUGARS

The word itself denotes a cat with a hunter’s instincts and actions… a predator, if you will. And that caused a stir with Donna Moore (singer, actress, and writer/producer of the theatre production: COUGAR! A New Musical—which is currently running off-Broadway, check out www.donnamoorediva.com): “I think there’s a double standard. Now that women are dating younger men, society wants to vilify and predatorialize women calling them a Cougar. A number of people have asked me what you call an older man who is linked with a younger woman and I’ve researched it… it’s called a man.”

True, Donna… other men call him “lucky”.

So, is a Cougar a 40 year-old+ body-image-focused, younger man-dater? Maybe, but there’s much more to it than that. “[Society] also sees Jennifer Anniston and Demi Moore [as Cougars],” said Pamela from Maryland. “I think women in their 40’s are just ‘coming into their own’, and realizing their ability to take control of their lives and how much fun life can. It’s all about attitude.”

And that attitude can carry over to all parts of life. With that said, is being a Cougar about dating and sexuality? Or is it finance and security? Or maybe it’s body youthfulness? A partying lifestyle? Maybe, and I heard from women in all these siloed walks of life… but being a Cougar is about he combination of these traits, despite what the media might “define” as a Cougar:

“The ‘notion’ of being a Cougar is based on what the media projects…” continues Pamela, “which is dating and sexuality first and foremost —hey, it gets the ratings. But if you actually looked at a woman who perceives herself as a Cougar, you find a very confident, no bullsh*t woman who has seen it all—been there, done that, bought the T-shirt, and is not threatened by a younger woman. In business, it’s every woman (and man) for herself (or himself)—the bedroom rarely plays into the boardroom anymore. [Cougars] prove our existence every day, and can relax at the end of the day with a chilled Grey Goose and a smile.”

And Kristen S. agrees: “Cougars defy the societal stereotype of age—or more accurately, they ignore it. It’s definitely about sexuality though, which comes from a confidence and wisdom a woman gains from life experience. Sexuality, especially for women, is so psychological—I view cougars as women who know who they are and have gained wisdom from life experience—and that is sexy.”

“The term Cougar is used when discussing dating and sexuality,” said Susan Hartzler, president of AlphaDogPR. “But a Cougar is someone who has it all together to be attractive to any man, be it young or old. She is financially secure, has a youthful spirit and joie de vivre that cannot be bought, or found in someone in their 20s. You have to have lived life to know about how to live YOUR life. I would much rather be labeled a Cougar than an old broad or worse—a spinster. There are words that are much worse than Cougar that the media could have come up with to use. I think Cougar works. I’m proud of my age. I’m proud of my Cougar status. I still turn heads. I still get whistled at. Until that changes, I’m still purring up a storm!”

“The cougar upsets the status quo in many respects, said Karin Anderson, Ph.D. at Concordia University. “In our culture (with the strong possibility of evolutionary factors playing a part here as well), women are valued for their physiques, while men are valued for their power/influence. Therefore, young women rule and older men rule. The cougar intimidates young women in that she looks much like they do yet has what they don’t—confidence, financial means, security, command of her sexuality, and a strong sense of self. Therefore, it is likely, that young women are the most threatened by the cougar. In fact, I was first introduced to the concept when a friend in her mid-twenties called me a cougar. She was joking, of course, but clearly the term appeared in her vernacular long before mine.”

I spoke with a number of self-identifying Cougars that were clear that they were after younger guys purely for fun. But I also spent time with Debbie Nigro, who summed things up beautifully: “When women are in their 20s, they are looking to procreate with… when they are in their 40’s, they are looking for someone to recreate with.”

And as the Co-founder and Chief Executive Girlfriend (self-titled) at FirstWivesWorld.com, Debbie would know. Her site focuses on assisting women put a new face on divorce, thus creating another “happily ever after” for themselves. She and I spent a lot of time talking, and separating the media hype from the reality of Cougars:

Charles Orlando: Do you like the term “Cougar”? It is accurate?

Debbie Nigro: The media and society defines a Cougar as a woman who dates or carouses around with a younger man. But it sounds predatory, and it’s not completely accurate. I want a new word. I actually ran a contest to find a new word on FirstWivesWorld.com. Maybe “Cougaress” is a more accurate term.

C.O.: Cougars: Are they looking for a mate, or looking for a date?

D. N.: It varies. The bulk of women who are back in the dating game are older, but the dating pool is more “shallower”… mostly because men dripping with testosterone need to validate their masculinity with a younger woman.
C.O.: How do you think this metamorphosis takes place—from woman to Cougar?

D. N.: When a woman is younger, she is insecure. As she ages, she finds her femininity—her sexuality. Cougars are confident and secure… and choose to enjoy the company of a younger man. But the stereotypes are completely inaccurate. SNL did a skit: Cameron Diaz in tight stuff, but it ended up really raunchy, depicting Cougars as “old comfortable shoes… billy goats that fight each other for prey.” Cougars are not predators trolling for younger men. We’re confident, not desperate.

C.O.: Why are Cougars getting into the mainstream now? What’s special about this time?

D. N.: There are many variables that have caused this change: The increasing earning power of women, opening new businesses, choosing divorce. And, women now have ‘permission’ by society to be dating a younger man. It’s more accepted.

C.O.: “Cougars are over 40 years old.” Agree or disagree?

D. N.: Disagree. Cougars can be any age, shape, or size… and don’t have to look like Cameron Diaz. Besides… it can be nice to have a younger man… even amusing. Some of the younger guys love it. No strings. No drama.

C.O.: What about relationships? Commitment? Marriage?

D. N.: Cougars aren’t like a younger woman who want to get married. That’s all a game. Cougars are much more confident. For women, it’s nice to just be carefree… no worries… just fun.

Cougars… your power has been explored. Thursday… the MILF.

View the entire Cougar and MILFs article available online.

Okay, so I haven’t even sent out the current Holiday Trendsetter release yet but I already got a major media placement for one of my clients. Victory Wines is going to be featured in “The Scoop” section of the next issue of ANIMAL WELLNESS which hits mid January! In case you don’t know about Vicktory Wines, when Michael Vick’s house was raided last year, there were 48 dogs rescued. 22 of them are currently being rehabilitated by Best Friends Animal Society in Kanab, Utah. Dog Lovers Wine Club is supporting that effort by announcing the release of the Vicktory Dog Wine Collection of labels commemorating these dogs and bringing continuing awareness to the anti-dog fighting cause.

If you want to pitch this glossy Magazine, call my friend Becky Starr at 1 866-764-1212 #221. www.animalwellnessmagazine.com

Baldwin and Bliss met some of their friends at a local Elementary School for a demo with the Los Angeles Fire Department. They showed the kids how to stop, drop and roll in the event of a fire!

Please Vote for Baldwin! Click on this link and find Baldwin the Rocket Dog…then vote…please! Thanks!

http://www.starpet2008.com/videos.php?page=1

Get Ready for Pet Art 10

The 10th annual gala reception and art auction benefitting PAWS/LA (Pets Are Wonderful Support/Los Angeles) including more than 175 works of fine art, photography and sculpture featuring dogs and other companion animals by world renowned artists, photographers and celebrities. You could pick up a piece of original art from Herb Ritts, Bruce Weber, Leroy Neiman, George Rodrigue, Charles Shultz, David Hockney, Any Warhol and hundreds more. Celebrity supports include Dennis Hopper, Steve Martin, Angelica Huston, Jeff Bridges, Bo Derek, Wendie Malick and Brooke Shields. It’s taking place on Sunday, October 26 at the Avalon Theater in Hollywood. Visit www.pawsla.org for more information

If you can hook your service or product around a news story, consider contacting the Associated Press. Here are some examples of what I mean. If you are a food manufacturer, discuss the on-going recalls, if your product is organic, discuss the green trend in dog products, whatever you are selling, there’s always a way to develop a news hook.

The Associated Press is the backbone of the world’s information system serving thousands of daily newspaper, radio, television and online customers with coverage in all media and news in all formats. It is the largest and oldest news organization in the world, serving as a source of news, photos, graphics, audio and video. AP’s mission is to be the essential global news network, providing distinctive news services of the highest quality, reliability and objectivity with reports that are accurate, balanced and informed. AP operates as a not-for-profit cooperative with more than 4,000 employees working in more than 240 worldwide bureaus. AP is owned by its 1,500 U.S. daily newspaper members.

AP supplies a steady stream of news around the clock to its domestic members, international subscribers and commercial customers. It has the industry’s most sophisticated digital photo network, a 24-hour continuously updated online news service, a state-of-the-art television news service and one of the largest radio networks in the United States. It also has a commercial digital photo archive, a photo library housing more than 10 million images.

AP has received 49 Pulitzer Prizes, more than any other news organization in the categories for which it can compete. It has 30 photo Pulitzers, the most of any news organization.

The Associated Press is the essential global news network, delivering fast, unbiased news from every corner of the world to all media platforms and formats. Founded in 1846, AP today is the largest and most trusted source of independent news and information. On any given day, more than half the world’s population sees news from AP.

Figures:
243 bureaus in 97 countries.

1,700 U.S. daily, weekly, non-English and college newspapers.

5,000 radio and television outlets taking AP services.

850 AP Radio News audio affiliates.

550 International broadcasters who receive AP’s global video news service, APTN, and SNTV, a sports joint venture video service.

121 number of countries served by AP

4 languages in which AP sends news. The report is translated into many more languages by international subscribers.

4,100 AP editorial, communications and administrative employees worldwide.

3,000 of AP’s worldwide staff are journalists.

49 Pulitzer Prizes, including 30 for photography.

The AP news report is:

24 hours a day

7 days a week

What this means for you is lots and lots of media coverage should your story be picked up. If the story has national or international significance, e-mail info@ap.org. Do not send attachments in e-mail messages.

You can also mail your press release to AP’s General/National Desk or International Desk at Associated Press, 450 W. 33rd St., New York, NY 10001. Be sure to include a return address on your envelope.

If you have a story of regional significance, send your idea to a local AP bureau. The AP has a bureau in every state.

To send press releases to specific departments, consult the list of Beats, AP editors and Writers, and your release will be forwarded to the appropriate party. http://www.ap.org/pages/contact/contact_pr.html

Happy Pitching!

Susan

Have you ever wondered how to get yourself interviewed by Regis? Doesn’t it bother you when you open the current issue of Bark Magazine only to find products similar being featured with no mention of yours? Well, Alpha Dog PR is going to share with you some of the secrets we’ve learned from more than 30 years in the pr industry! And we’re doing it for FREE!

Please send us your questions or comments about the world of public relations and we’ll do our best to answer as many as we can. We’ll also share with you some of our media leads and other valuable tools for success.

So be sure to check in from time to time. Many of our postings will be time sensitive.

See you on TV!

Susan, Baldwin and Bliss

There’s an abundance of training workshops, classes and new ways for pet owners to care for their dogs to ensure they live a long, healthy and happy life

Chillybuddy Cooling Jacket – Keeping hot dogs cool! This new, breathable, lightweight cooling jacket is catching the attention of dog-lovers everywhere.  It was designed with an engineering approach to the thermal challenges of dogs, and made with the finest materials, each selected to fulfill a function in the system design of the jacket: the reflective outer layer provides shade, and a cotton mesh inner layer, when dampened, provides evaporative cooling. The combination has been shown to reduce a dog’s coat temperature by 40%, an indicator of  the “environment” in which the dog works and is the choice of Search and Rescue handlers around the country.   Two styles, one for casual use, one for sporting and active dogs, comes in nine sizes to fit Yorkies to Great Danes. Custom jackets also available for hard-to-fit breeds. www.chillybuddy.com, (888) 762-8149.

Handicappedpets.com – The folks at Handicappedpets.com understand the needs of handicapped pets and provide products, services and support systems for thousands of pet owners who care for elderly or disabled pets with special needs. They are also safety conscious and promote seat belts for dogs to protect not only the animal but the drivers and passengers in a vehicle as well. Unrestrained pets can cause serious harm to your beloved four-legged family member or to other passengers if the pets are launched during a crash. www.handicappedpets.com, (603) 577-8854.

Le Paws – Make your dog a Star! Addison K. Witt is head of Branding and Celebrité at LePaws and CEO of Witt Entertainment Management, Inc. (W.E.M.). He is a dealmaker, pitchman, entrepreneur, actor, and teacher. W.E.M., Inc. became known for developing novice actors and guiding them into TV and film stars, emphasizing human rights and diversity of every kind. Now he uses his experience  with human actors to develop four-legged stars for Le Paws, a professional Pet Talent Agency, offers the general public an opportunity to put their dogs working in commercials, feature films, TV shows or print ad campaigns.  www.lepawsagency.com, (310) 397-3143; www.addisonwitt.com, (213) 628.9093.

American Humane Association – Advocating for children and animals for 130 years. The overarching concern of the American Humane Association is to build a more humane society by identifying the links that contribute to all forms of family violence including animal abuse. As a recognized leader in professional education, training and advocacy, research and evaluation, the mission of the American Humane Association – a network of individuals and organizations – is to prevent cruelty, abuse, neglect and exploitation of children and animals and to assure that their interests and well-being are fully, effectively and humanely guaranteed by an aware and caring society. American Humane national programs include the Emergency Rescue Disaster Relief, Animal-Assisted Therapy, Certified Farm Program (to ensure humane conditions), Be Kind to Animals Week (since 1915) and our Film & TV Unit, famous for protecting animals in entertainment and awarding the “No Animals Were Harmed” end-credit. www.americanhumane.org, (818) 501-0123 (Film and TV Unit) or (800)227-4645.

The Honest Kitchen – The Honest Kitchen provides natural & organic pet food products that promote nutritional awareness, environmental responsibility, and a sustainable community. Force is a delicious offering for adult dogs with dog food allergy concerns or adult dogs that are intolerant of grains. Force is formulated with moderate protein, higher fat and total calories, with a moderate level of carbohydrates and made from 100% human food-grade chicken, organic flaxseed, a variety of vegetables and fruits, vitamins and minerals. Force and other products are the perfect solution for dogs on the go, especially during the summer travel season. Easy for you, nutritious for your dog, good for the environment. www.thehonestkitchen.com, (866) 437-9-RAW.

Buddha Dog – Pam Holt is a registered veterinary technician (RVT) and certified animal massage therapist in the Los Angeles area who offers small animal massage therapy, TTouch and Reiki. She not only provides pet massage sessions but loves to teach her human clients how to massage their animals in between professional massage appointments. To further support them, she has a free online booklet, Massaging Your Animal. Along with her demo dog, Shug, she gives demonstrations and classes to groups and organizations and recently worked with Big Paws 4 a Cause and the Pasadena Humane Society. www.buddhadog.com, (818) 300-4478.

Sunny-dog Ink Pet First-Aid Kits & Classes – Sunny-dog Ink’s Pet First-Aid Kit is a must-have for all pet owners. It contains more than 60 items for first-aid preparedness including instructions and pet care tips. Denise Fleck, author and Pet First-Aid Instructor, teaches Pet First Aid & CPR classes, as well as workshops in Senior Pet Care. She is also available for interviews and demonstrations that will show your viewers or readers how to save their four-legged best friend’s life.  www.sunnydogink.com, (818) 951-7962.

I Trained My Dog & He Still Won’t Listen! What Do I Do Now? – Veteran dog trainer Duane Overturf’s new book is for people who have done basic obedience training with their dog and want to continue. Readers will learn how to get their dogs to respond no matter what is happening around them and to behave responsibly when not on command. Training is according to a dog’s needs and based on the techniques Overturf has developed through years of working with various breeds. The book is available through Amazon.com and his website, www.yourbestcompanion.com. He is available in person and for phone consultations. duane@yourbestcompanion, 818-999-3999.

J9sK9s – Learn while you Play! Janine Pierce and her team of instructors teach students how to use positive motivation as the primary tool to train their dogs by incorporating games and play as part of the training process. As one of the top professional dog trainers in Los Angeles, and a winner of the San Fernando Valley News poll as best Dog Trainer in the San Fernando Valley, Pierce emphasizes that the well behaved adult dog is a direct result of the amount of time and effort a person puts into training during the first two to three years. J9sK9s offers Beginning, Intermediate and Advanced classes, and an array of upper-level training classes and workshops such as Introduction to Agility, Freestyle Dancing, Canine Good Citizen/Therapy Dog Preparation and Camp Waggin’ Tails at Big Bear Lake. The wonderful secret to the whole process is: Dog training is fun!  www.j9sk9s.com, 818-832-9906.

Dogs Can Dance – The sport of Canine Freestyle is a totally unique and fun way for senior dogs, overweight dogs, and retired competition dogs to get in shape and stay that way. Dancing using the Dogs Can Dance program is a wonderful way to burn calories, build strength, increase muscle tone and enhance mental agility. Your dog (and you) will appear and feel years younger with this well structured Canine Freestyle dance program. The Paws 4 Fitness program includes a workbook, audio CD with instruction voice over the music, and a video DVD. www.dogscandance.com, judy@dogscandance.com.

ARC – Animal Rehab & Wellness Center has opened its doors in Pasadena at Rose City Veterinary Hospital. Whether your dog is among the 40% of America’s pet population that is overweight today or you just want to find ways to keep your beloved pet healthy for years to come, there are many products and services that can help. “It is so easy for a dog to put on weight or to allow a pet to get out of shape,” says Margaret Rudoy, head rehabilitation therapist at ARC. “Even a couple of pounds on a small dog can cause serious health problems and add significant strain to their weight-bearing joints. Being out of shape can take years off the life of a beloved dog. ARC offers Acupuncture, Chiropractic, Hydrotherapy, Nutritional Counseling, Massage, or Reiki. 2695 E. Foothill Blvd., Pasadena, CA 91107, (626) 796-8387.

DOGS GO GREEN – AMERICANS WANT SAFE AND ECO-FRIENDLY PRODUCTS FOR THEIR PETS, TOO
There’s an abundance of ways to protect our dogs and the earth

Los Angeles, CA – Why worry about contaminants and hormones in pig ears and synthetic plush toys when there are veggie hides to chew on and dog toys made with non-toxic natural fibers and recycled materials? And while you’re at it, share the good, green life with less fortunate pooches. We at Alpha Dog PR researched some of the latest trends and here’s the scoop:

• Walk for the Underdog –The 4^th Annual Walk for the Underdog is the biggest dog pack party on the planet and benefits 30 rescue organizations. During the walk on Sunday, May 18, hundreds of “top dogs” and their human companions will parade through the streets of Los Angeles, to raise money for the “underdogs” who still await rescue. Hundreds of fantastic dogs will be available for adoption during this day of non-stop fun. Live music, dog agility, a silent auction, unusual vendors and fantastic food make Walk for the Underdog a day you’ll never forget! Bring granny, bring baby, bring the doggies. Guaranteed fun for all. Call 323-463-8650.
• And before you walk for the underdog, compete in the first-ever Leader of the Pack contest and win a Mommy & Me Massage worth $245.00 (gratuity not included) from the luxurious Luxe Hotel on Sunset Boulevard, an urban resort in Brentwood, CA. Visit walkfortheunderdog.org for information on the contest, then check out the hotel at luxehotelsunsetblvd.com. Call 310-476-6571.
• Read My Paws designs 100% organic cotton human and doggie tees to match the lifestyles people share with their dogs. We’re featuring their Green Paws collection with sayings, such as “Recycle. Adopt a Dog;” “Go Green. Get a Hybrid;” and “Save Paper. Use a Tree.” Call 866-934-5320.
• Pet Stroller – Pet Gear Inc. has been manufacturing products for babies since 1936 and is now providing products for the other “baby” in the family–your pet. The Pet Strollers are ideal for the family dog who can’t go the distance on those long hikes; for pets recovering from surgery; or simply for a Sunday afternoon stroll on the promenade. Folds down in seconds and includes a wind and rain cover. Call 877-752-9123.
• While you’re tooling around in your Prius, be sure to buckle up your best friend with a PetBuckle seat belt harness. This is the industry’s first automotive quality seat belt harness for pets, designed to provide crash-tested safety. Unrestrained pets can cause serious harm to your beloved four-legged family member or to other passengers if the pets are launched during a crash. PetBuckle harnesses are made with seat belt buckles, latches and adjusters and are tested using the same equipment used to test child restraint component systems. Call 888-937-4626.
• 
• The Honest Kitchen not only offers 100% human-grade dehydrated raw pet foods for dogs and cats, but recently unveiled a brand new packaging solution that is sensitive to the environment, safe and protective for its food-grade contents, re-sealable, economical and beautiful. Materials usage and waste is reduced with a recyclable minimalist, unprinted barrier bag that efficiently protects the food inside. The bag is fitted with a fold-down “coffee tie” that keeps food fresh after opening. The 100% recycled box is made from unbleached kraft paperboard, printed with soy-based inks and is 100% biodegradable or recyclable after use. “The earth is a precious resource and food safety is top on our list of priorities,” says Lucy Postins, the company’s director of marketing. Call 866-4-DRY-RAW.
• 
• DOGSWELL^® has introduced VEGGIE LIFE™, a new line of products featuring sweet potato chews, and banana, apple and sweet potato wrapped in 100% all-natural chicken breast. They are available in two of DOGSWELL^®’s most popular formulas: HAPPY HIPS^®, fortified with Glucosamine and Chondroitin for healthy hips and joints, and VITALITY^™, fortified with Flaxseed and Vitamins A and E for healthy eyes, skin, and coat.  These treats are highly digestible, high in vitamins, minerals, and nutrients, and low in fat, calories and sodium. In addition, sweet potato is significantly high in fiber and low in cholesterol, and it serves as a wonderful natural alternative to rawhide and chew bones. The DOGSWELL^® product line also includes all-natural fortified jerky treats made from cage-free chicken or duck, beef liver, and lamb & rice; all-natural grain-free canned food for dogs; and even CATSWELL^® treats for cats!  Find DOGSWELL^® products at independent pet stores, natural food stores, and select grocery stores, or go to dogswell.com, or call 888-559-8833.
• Simply Fido’s Organic Pet Toy collection provides healthy alternatives for your canine companions and promotes safe and fun play. The cotton is organically grown, the fibers are unbleached, untreated and unprocessed using only natural extracts from plants and minerals, such as gardenia seed, clove and chestnut bur, to dye our fibers. The fabric is naturally softer than regular cotton due to improved soil fertility and harvesting methods. With Simply Fido™ toys, your pet’s toxicity and allergy levels are greatly reduced. Call 718-383-0453.
• Skamper-Ramp® is the animal water escape device that safeguards against pets or wildlife drowning in your pool or walled pond by helping them to get out on their own. The product is recyclable and 100% made in America with pride! Skamper-Ramp comes in two sizes: Original and the new blow-molded Super Skamper-Ramp®. This patented, award-winning (and deceptively simple looking!) device is attractive, affordable, lightweight, versatile, robust and works even when no one is there to help! Call 877-POOL-PET.

AMERICANS REALLY KNOW HOW TO PAMPER THEIR HAUTE DOGS WITH THE LATEST PRODUCTS AND SERVICES DESIGNED TO MAKE EVERY POOCH FEEL LIKE A ROCK STAR
Dogs Strut Their Stuff On And Off The Red Carpet

Los Angeles, CA – Forget about desperate housewives living the highlife in their Beverly Hills mansions. Don’t think twice about plastic surgery or girlfriend getaway spa weekends. It’s time to make room on the celebrity red carpet for our pampered pooches. Long gone are the days of kibble dinners in drab bowls. Today’s hounds prefer gourmet meals, massages, private trainers and their own wardrobes. We at Alpha Dog PR researched some of the latest trends for the most pampered pooches and here’s what we found out:

• Total Diva Pets (1-866-PET-DIVA) is one of those rare companies that began as a custom creation for a costume entry in a local dog parade and turned into a pet fashion business for two sisters from California. Dog wigs have become the new must have accessory for pets, thanks to overwhelming attention from the press over the last six months. Total Diva Pets was created to share these fashionable dog wigs with other pet lovers. Using their pets as models, Jenny and Crissy Slaughter of Santa Barbara, created four original wig designs inspired by Hollywood superstars. The first four dog and cat wig designs were so successful, the sisters have recently added four new wigs to their line.

  

• Tail Waggin’ Celebrations offers pet party accessories that are as exceptional as your pet’s love. From dog party hats and trim to unusual invitations, this creative website has everything you need to party with your pet in style. Pets are an increasingly important part of the family, and giving them a party is a fun way to celebrate one of our least-complicated relationships. Pets provide a sense of safety, comfort and unconditional love. Tail Waggin’ Celebrations celebrates this companionship with stylish, personalized pet party accessories that are as exceptional as your pet’s love. So, celebrate with your pet and let your friends celebrate too! Everyone and their dog is invited to the party! “Anyone can own a dog, but it takes a kind owner to set its tail wagging.” – Anonymous

• 

  Charming Pet Products is your #1 source for all things snazzy, spiffy, sultry, shiny and sexy. We’ve got it all… from our Original Party Collars™ to our brand spanking new Rhinestone Collars. Dress your favorite pet in the style they so richly deserve. For the girls, elegant faux fur adorned with a decadent, ornamental brooch, c’est magnifique! Especially when worn with delicate faux pearls accented with a sparkling rhinestone bone or heart. Oui, oui! With so many tasty charming toys where is a dog to begin? The latest Chicken from Charming Pet Products to join the bunch is Jeff E. Coli, son of Earl and Henretta. He is a rebel without a cause! Our very own surfer dude! Watch the clip from The Tonight Show on their website.

• DOGSWELL treats will make every dog sit still for their close up. The latest flavor in the collection is Vitality with flaxseed and vitamins to help maintain eyes, skin and coat. Like all DOGSWELL products, they are rich in protein, digestible and low in fat. These delicious and nutritious chew treats are made from real chicken breasts wrapped around slices of apple with added nutrients. Find DOGSWELL treats at select grocery stores and specialty boutiques such as Barknbitches.com in Los Angeles.

Based in Los Angeles and a chosen resource for editors, producers, writers and reporters, Alpha Dog PR is dedicated to providing the media with the most up-to-the-minute information about the exploding pet industry. For more information, please visit www.alphadogpr.com or call (818) 998-6299.

Join us in a unique marketing opportunity with our latest Trendsetters Promotion: PETS ON THE RED CARPET

Our Trendsetters Promotions and Email Blasts continue to be a big hit with the media and our clients.  February’s Trendsetters topic is PETS ON THE RED CARPET designed to get the word out regarding unique and innovative pet products and services on the market today.

If you have a product or service for pets that fits this topic, we invite you take part in this unique opportunity to get you in front of key decision-makers at various media outlets. We hand-pick our clients to compliment each month’s theme and accept no more than 20 clients per promotion. Let us help you tell your company’s newsworthy story and showcase your products and services to major TV shows, pet and lifestyle magazines, websites and newspapers.

Our Trendsetters Promotions have been very well received by the media, therefore space each month is limited, so call 818-998-6299 to reserve your spot in this one-of-a-kind marketing opportunity!

What we do – At Alpha Dog PR, we have created a cost-effective way to get some of the world’s best pet products and services in front of an A-list of media outlets through targeted mailings and press release distribution. Your product will be included with other pet goods in a box mailed individually to 20 top media outlets (see list below). A press release highlighting all the goods and services will be delivered via e-mail blast to hundreds of additional outlets, making Trendsetters Promotions a more affordable alternative to a full-scale public relations campaign. Our President Susan Hartzler is the pet product and service expert on the nationally syndicated show Dog Tales featuring products from Trendsetters Promotions.

How it works – February’s topic is PETS ON THE RED CARPET. The actual box filled with 20 products and information will be distributed to the following media outlets:

• Oprah
• LIVE! with Regis and Kelly
• The Today Show
• Entertainment Tonight
• Doggie Aficionado
• The Ellen Degeneres Show
• Dog Tales
• Copley News Service
• E! Entertainment Television
• Dog Fancy Magazine
• Pet Trends with Maggie Gallant
• Dog’s Life Magazine
• KTLA Morning News
• Good Day L.A.
• The View
• In the Loop with iVillage
• InStyle Magazine
• Good Morning America
• Tails Magazine
• Dateline NBC

The items featured in the box will also appear in a press release on our website, www.alphadogpr.com. In addition, we will distribute a press release via e-mail blast to hundreds of media outlets in the pet industry, additional major television shows and lifestyle publications.

The logistics – Due by February 14, 2008, submissions will be packaged and sent on February 18, 2008. The cost is $800 per item to be included in the mailer and includes mention in the accompanying press release, media follow-up, and email blast. Shipping and handling is $35. Companies that wish to participate must send 20 samples of their product for inclusion in the mailing and any accompanying collateral. Payment is due upon signing the contract and prior to mailing, and we accept credit cards.

Check out our website at www.alphadogpr.com for information on future promotions.

Results – Here’s a sample of some of the results our clients are currently enjoying with the rates they would have spent had they advertised instead of becoming a Trendsetter…

The Morning Show with Mike and Juliet
Ad Rate-$35,000+

Good Day LA
Ad Rate- $4,914.51

In the Loops with iVillage
Ad Rate-$20,000+

Pet Product News
Ad Rate-$5,280.00

Dog Aficionado Magazine
Ad Rate-$3,762.00

Dog’s Life Magazine
Ad Rate-$2,000.00

MORE EXCITING NEWS TO COME SO STAY TUNED…

NECESSITY IS THE MOTHER OF INVENTION ESPECIALLY IN THE DOG WORLD
Dog owners create innovative products for their four legged loved ones

Los Angeles, CA – Americans love their pets. That’s a fact which is evidenced by the $41 billion spent in 2006 on pet goods and services, according to Businessweek. The totals for 2007 are expected to be even higher. Even with all these good and services available in today’s marketplace, many pet owners found it necessary to create something new to fulfill a particular need for their beloved pet. These innovative and creative products aimed at helping our four legged loved ones are available for other pet owners who might find themselves in same dilemma. Here are a few popular ones:

• Eddie’s Wheels offers front, rear and quad carts for mobility challenged dogs (and cats!). The business was started when Eddie and Leslie Grinnell’s dog, Buddha, became suddenly paralyzed in the rear due to disc disease. Eddie, an engineer by trade, built her a dogcart to help her get around while she healed. Ten years later, a business was born and the product line has grown to meet the demand for devices to help animals with all kinds of mobility challenges, including front wheel carts for dogs who are borne with congenital defects, front leg amputees and victims of abuse and trauma. By giving these dogs their independence and mobility, they are given a new “leash” on life. www.eddieswheels.com • 888-211-2700
• Burley Design has been the leader in child bicycle trailer design for nearly 30 years. Our product team has incorporated three decades of Burley design experience into our new pet transports with the pet’s comfort and safety as our number one priority. The 2008 Tail Wagon™ is an alternative and safe mode of transportation ideal for: families who bring their animal companions along for the adventure, maturing pets that are unable to run as far as they once did, the urban bicycle commuter who needs a safe mode of transportation for their furry friends, pet parents who are looking for a high performance sporty stroller, smaller pets that can’t keep up with their long legged friends, cross country ski adventures that go further than four legs can run. www.burley.com • 800-423-8445
• From Happytails Canine Spa Line comes a remedy for your dog’s inappropriate gaseous emissions (IGE). Dog Smog Remedy contains peppermint and fennel to slay the fire breathing beast but it’s more than just a breath freshener. Dog Smog Remedy gets to the guts of the problem with herbal extracts of dill, parsley ginger and bromelain. All of these ingredients help calm the bubbling brute below and provide a long-term solution to an embarrassing problem. Whether you use a quick spritz to freshen breath or add a drop or two to food, Dog Smog Remedy is a powerful weapon in the war on pollution.(May also be used on husbands) www.happytailsspa.com • 866-HAPPY-20
• The Honest Kitchen was founded as a labor of love out of the owner’s personal search for a more economical and convenient way to feed a natural, healthy raw diet to her dog Mosi, a Rhodesian Ridgeback with charisma, charm and a discerning palate. The Honest Kitchen’s new & innovative approach to canine nutrition offers owners piece of mind with natural, delicious, dehydrated raw dog food. These tasty foods combine the wholesomeness of a home made diet with the convenience of an easy-to-prepare, scientifically balanced blend. And, The Honest Kitchen is the only proven human grade pet food in the U.S. with FDA approval. Hand made cookies called Smooches make a perfect Valentines gift and for fussy puppies, try Nuzzles made from duck and sweet cherry. www.thehonestkitchen.com • 866-4-DRY-RAW
• PetBuckle harnesses are designed to provide crash-tested safety for pets. With driver distraction as the culprit behind 80 percent of all traffic accidents, according to a recent study by the national Highway and Safety Administration (NHTSA) IMMI invented the industry’s first automotive quality seat belt harness for pets. They are crash tested to provide superior safety. Unrestrained pets can cause serious harm to a beloved four legged member of the family or to other passengers if the pets are launched during a crash. IMMI is the leading manufacturer of seat belt systems for heavy trucks, child restraints and other markets. The PetBuckle is made with seatbelt buckles, latches and adjusters that have been tested to similar standard needed for child car seat restraints. www.immioutdoors.com • 888-937-4626
• Dog owners who are concerned about their pet’s overall health love DOGSWELL treats. The latest flavor in the collection is Vitality with flaxseed and vitamins to help maintain eyes, skin and coat. Like all DOGSWELL products, they are rich in protein, digestible and low in fat. These delicious and nutritious chew treats are made from real chicken breasts wrapped around slices of apple with added nutrients. www.dogswell.com. Find DOGSWELL treats at select grocery stores and specialty boutiques such as www.barknbitches.com in Los Angeles.
• “The Doggie Bag,” is a full body suit/cover used primarily to protect a car’s interior from dog hair, dander, mud, etc. during transport. As a medical application, it is a great alternative to E-Collars, helping to prevent licking/scratching of hot spots or sutures after surgery. The Doggie Bag can also be used as a simple rain or snow coat! It takes very little time to put on; the handles are there to assist a dog into a truck or SUV, as well as aide with hip ailments. Keeping the hair on the dog…NOT in your car! www.thedoggie-bag.com

Based in Los Angeles and a chosen resource for editors, producers, writers and reporters, Alpha Dog PR is dedicated to providing the media with the most up-to-the-minute information about the exploding pet industry. For more information, please visit www.alphadogpr.com or call (818) 998-6299.

MAKE your NEW YEAR’S RESOLUTION
to keep fido fit in 2008

There Are Many Ways to Help Your Pets
Feel Better and Live Longer, Happier Lives

Los Angeles, California — Whether your dog is among the 40% of America’s pet population that is overweight today or you just want to find ways to keep your beloved pet healthy for years to come, there are many products and services that can help.

“It is so easy to put weight on a dog or to allow a pet to get out of shape,” says Margaret Rudoy, head rehabilitation therapist for Dog Paddle Hydrotherapy and Wellness in Pasadena, California. “Even a couple pounds on a small dog can cause serious health problems and add significant strain to their weight-bearing joints.”

Being out of shape can also take years off the life of your beloved dog. With this in mind, there are many products and services available today designed to help your dog live a happier and healthier life. So start the New Year off right and Keep Fido Fit with:

• Dog Paddle Hydrotherapy and Wellness is the Mayo Clinic for pets. Gift certificates are available for any Dog Paddle service. Great for pets of all shapes and sizes, for special occasions such as your pet’s birthday, or just because. For $250 you can select three of the six treatment types: Acupuncture, Chiropractic, Hydrotherapy, Nutritional Counseling, Massage, or Reiki. That’s 20% off the normal rate! Call (626) 792-8433.
• Also from Dog Paddle Hydrotherapy and Wellness, Daily Health Canine Vitamins and Minerals Plus. Just give your dog one of these all natural supplements a day for continued health and vitality. Dog Paddle offers a variety of natural supplements designed for dogs including Pain Plus designed to help alleviate pain associated with normal daily exercise. Call (626) 792-8433.
• Sunny-dog Ink’s Pet First-Aid Kit is a must have for all pet owners. It contains more than 60 items for first aid preparedness including instructions and pet care tips. Along with these tools you need the knowledge, so kit creator, author and Pet First-Aid Instructor Denise Fleck is available for interviews or a demonstration that will show your viewers or readers how to save their four-legged best friend’s life.
• Veteran Dog Trainer Duane Overturf says don’t forget to keep Fido fit mentally as well. His company, Your Best Companion Dog Obedience is the place owners can contact to learn the techniques he has developed over years of working with various breeds. He is available in person and for phone consultations. Call (818) 999-3999
• Dogs Can Dance offers a totally unique and fun way for senior dogs, overweight dogs, and retired competition dogs to get in shape and stay that way. Dancing using the Dogs Can Dance program is a wonderful way to burn calories, build strength, increase muscle tone, and enhance mental agility. Your dog (and you) will appear and feel years younger with this well structured Canine Freestyle dance program. The Paws 4 Fitness program includes a workbook, audio CD with instruction voice over the music, and a video DVD.
• Learn the fine art of communicating with your pet by making an appointment for a reading with LA’s top Pet Psychic, Patrice Ryan. Patrice has a unique approach to her readings in that she not only communicates between you and your pet but she also teaches her clients how to keep the doors of communication open. Through sharing a unique set of tools such as Psychic Charades, Patrice’s clients say they receive amazing and lasting results. She works with all species of animals, including pets that have passed on. For more information or to schedule an appointment, call (818) 241-2624.

Based in Los Angeles and a chosen resource for editors, producers, writers and reporters, Alpha Dog PR is dedicated to providing the media with the most up-to-the-minute information about the exploding pet industry. For more information, please visit Alpha Dog PR or call
(818) 998-6299.

THE LATEST PRODUCTS AND SERVICES
WHEN TRAVELING WITH PETS FROM ALPHA DOG PR
Traveling with pets is on the rise in America and the industry is supplying everything an owner needs to make their beloved four-legged family members feel welcome

Credit: PawPrinceStudios.com

Los Angeles, CA – Americans love their pets. That’s a fact which is evidenced by the $41 billion spent last year in pet goods and services, according to a recent story in Businessweek. Besides the growing number of pet spas, doggie day care centers and animal cafes, more and more people are taking their four-legged family members along on vacation. In fact, 14 percent of all U.S. adults have traveled with a pet on a trip of 50 miles or more in the past three years, according to the latest Travel Poll by the Travel Industry Association of America (TIA). This translates to 29.1 million Americans traveling with their beloved pets spreading across all socio-economic and educational levels. According to Travel Network of Kendall, which specializes in pet travel, a recent survey of its clients showed that 70% don’t want to leave their pets behind when they vacation.

So where do you take Fido and Fluffy on vacation? More and more hotels and resorts are catering to this segment of the traveling population and there are many goods and services designed with the traveling dog in mind. Here are a few:

• Travel Network of Kendall offers an exciting and much needed full line of customized travel concepts incorporating traveling with your dog. The company develops top-quality destination packages that cater to the canine enthusiast. For more information, visit Travel Network of Kendall or contact Elsa Cristiobal at 1-800 228-6422 or 305-251-7700.
• On a mission to make a major difference in the lives of abused and homeless animals, DogChewz NYC introduces “I’m Dottie,” a line of blankets for dogs and cats. A metaphor for the company’s commitment to animals, the “I’m Dottie” envelops and embraces our beloved pets in a handmade fabric, trimmed in an elegant satin. Part of the Royal Tiny-ness® line of beds and blankets, “I’m Dottie” comes in a delightful array of colors. DogChewz NYC also offers other tempting treats to eat and elegant accessories to spoil the love of your life! Visit dogchewz.com or call Sari Remer at 212-752-5855.
• PetRelocation.com specializes in the transportation of live animals to ease the burdens of families who are moving or traveling with their pets. PetRelocation.com is the leading one-stop-shop for local, national and international transportation of live animals, safely, door-to-door, to/from any location in the world. Forty million+ Americans move each year and more than 60% of these are families owning pets, so there is a huge demand for this unique pet travel service. PetRelocation.com has recently launched HydrationGel.com – the #1 solution to pet dehydration when traveling. HydrationGel.com is the best option available in preventing pet dehydration during long transportations or on trips with limited water sources. Visit PetRelocation.com or call 877-PET-MOVE.
• PetFlys offers trendy, edgy airline approved carriers for everyone’s beloved four legged family member. All PetFlys Pet Carriers feature the exclusive PetFlys Brag Window to proudly display your baby’s photo for all to see and admire! Mascot “Monkey Boy” is it’s new plush pet toy with love to spare (comes with spare squeaker hearts to replace the one in his pouch once your dog has worn it out) PetFlys carriers have appeared on shows such as Ugly Betty, Runs House, The Girls Next Door, Life with the Kardashian’s, and Extreme Makeover: Home Addition and others.
• Don’t leave home without Happy Hips All Natural Duck Breast treats from DOGSWELL. For the dog on the go, these tasty delights help maintain healthy joints with glucosamine and chondroitin. They are rich in protein, digestible and low in fat. Available in Beef Liver, Lamb and Chicken. For pets who might get a little nervous on trips, try the MellowMut chicken breast treats with chamomile and lavender. They are human-grade, made with no fillers, no by-product, no hormones, no antibiotics, no salt, and no preservatives. These jerky treats are made from real chicken breasts with added nutrients to help maintain a peaceful lifestyle. www.dogswell.com. Find DOGSWELL treats at select grocery stores and specialty boutiques such as Barknbitches.com
• If you can’t bring your beloved four-legged friend along, at least you can be reminded of their unconditional love by wearing one of Urban Bone’s beautifully hand-crafted necklaces (which come blank so customers can engrave their pet’s name). Urban Bone offers its signature necklace called the Urban Lu Lu Circle with pavé diamond bone charm. All necklaces are offered in 16,” 18,” and 20” sizes. The 14k gold disk comes in yellow and white
• Pet owners should be sure to pack their copy of Dog First Aid, a new book by the American Red Cross dedicated solely to the health and well-being of dogs. This unique health and emergency preparedness guide is packaged with a full-length instructional DVD, with nearly 70 health and wellness topics covering everything from routine cuts and scrapes to rescue steps you should take if your dog is choking or has a cardiac emergency
• “The Doggie Bag,” is a full body suit/cover used primarily to protect a car’s interior from dog hair, dander, mud, etc. during transport. As a medical application, it is a great alternative to E-Collars, helping to prevent licking/scratching of hot spots or sutures after surgery. The Doggie Bag can also be used as a simple rain or snow coat! It takes very little time to put on; the handles are there to assist a dog into a truck or SUV, as well as aide with hip ailments. Keeping the hair on the dog…NOT in your car!
• The award-winning “Animal Wow: Volume One” is the perfect movie to bring on a road trip for kids to watch as the miles fly by. Included is an award winning DVD, a music CD, book, crayons, games featuring over three hours of activity-packed family entertainment. On pit stops, children can try out the training tips with their four legged best friend
• Does your dog know proper etiquette when visiting friend’s homes or hotels and resorts? If not, be sure to check out the chapter on travel in Doc Halligan’s What Every Pet Owner Should Know: Prescriptions for Happy, Healthy Cats and Dogs, a lifelong companion for easily accessible and necessary pet care advice from a renowned veterinarian and animal welfare advocate. She has appeared on The Today Show, LIVE with Regis & Kelly and many other national television shows.
• Bring along a daily dose of goodness for your best friend with Vita Paw bottled vitamin water. Health conscious consumer’s want the best for themselves and their pets. VitaPaw is vitamin enhanced water designed to hydrate dogs while providing essential nutrients they need to maintain an active and healthy lifestyle. Created to refresh, dehydrate and reward, VitaPaw is made with only the finest ingredients. Even the most discriminating pet will enjoy this fresh alternative to water. Visit Vitapaw.com or call 512-864-2288.

Based in Los Angeles and a chosen resource for editors, producers, writers and reporters, Alpha Dog PR is dedicated to providing the media with the most up-to-the-minute information about the exploding pet industry. For more information, please visit Alphadogpr.com or call (818) 998-6299.

TRENDS IN PET GIFTS THIS HOLIDAY SEASON ARE SOMETHING TO BARK ABOUT
Choose from a variety of unique items for your four-legged family member

Los Angeles, CA – The holiday season has gone to the dogs this year. With Americans reportedly spending $41 billion on their beloved pets, it’s no wonder premiere pet care products and services have created some over-the-top items that the well cared-for pooch will want to see under the tree. Dog owners can go with the trusted holiday-inspired Santa hats or Chanukah garb and toys, but to really make a statement, Alpha Dog PR has put together some of the newest and most unique items on the market today.

Your dog could be the next Superstar! Thanks to Le Paws, the premium pet talent agency specializing in training domestic pets to work on film, television and commercial sets offers training sessions led by professional trainers.

Urban Bone Dog Beds offer hand crafted, beautifully designed works of art that are functional for the dog and cat lovers on anyone’s gift list. Created by a leading interior designer, the Canine or Kitty Couture Lines are both decorative and durable. Beautiful aluminum bed frames add bling to any home with pavé designed fish for the Purris Hilton collection, and bones for the Pooch Diddy line, using only Swarovski® crystals.

Sunny-dog Ink’s Pet First-Aid Kit contains more than 60 items for holiday travel preparedness as well as pet care at home. Along with instructions and emergency tips, this valuable kit includes a muzzle, thermometer, emergency blanket, tick remover, CPR Shield and much much more for responsible pet ownership…created by a Pet First-Aid Instructor with the help of a Veterinarian.

Dog Party for Kids! These unique new gifts for kids feature the award-winning “Animal Wow Volume One” DVD, high-quality plush toys of stars Stately and Remix, music CD, coloring book with crayons. Over three hours of value-priced family fun. Endorsed by the American Humane Association. 10% of every purchase funds humane education programs for kids. Free with any purchase: “Dog Party Fun Book,” filled with tips, games, and safety.

Doc Halligan’s What Every Pet Owner Should Know: Prescriptions for Happy, Healthy Cats and Dogs, a lifelong companion for easily accessible and necessary pet care advice from a renowned veterinarian and animal welfare advocate.

Massage Mitts in trendy pet print motifs that practically do the work for you, offering a vibrating massage for your dog or cat while inspiring emotional bonding and stimulating healthy circulation. Purrrfect Pet Products Inc.’s new vibrating massage mitts, Doggy Sajer and Kitty Sajer, offer an innovative and unique way to connect with your beloved pet.

Dog First Aid, a new book by the American Red Cross dedicated solely to the health and well-being of dogs. This unique health and emergency preparedness guide is packaged with a full-length instructional DVD with nearly 70 health and wellness topics covering everything from routine cuts and scrapes to rescue steps you should take if your dog is choking or has a cardiac emergency.

“The Doggie Bag,” a full body suit/cover primarily used to protect a car’s interior during transport, also a medical application to prevent licking and scratching of sutures, or as simple as a rain or snow coat! Keeping the hair on the Dog…NOT in your car!

Ever wonder what your furry, feathered, or scaly friend is thinking? Messages from your Animal Companion is a deck of 55 cards each featuring a darling photo of a variety of pets along with something inspiring they would share with you if they could talk.

DOGSWELL Happy Hips chicken and sweet potato dog treats. With glucosamine and chondroitin, these treats support healthy hips and joints and provide positive reinforcement for tricks and as in-between meal snacks. In addition, this caring company has teamed up with dog photographer Frank Bruynbroek to create a 2008 “Oh My Dog! Calendar featuring portraits of rescued dogs. Find these and other exciting products at Bark N Bitches

Life sized cut-out portraits of your pets from PawPrince Studios. Professional Pet Calendar and Magazine photographer, Pamela Marks, has expanded her business, merging commercial and personal pet photography to become PawPrince Studios & Boutique in Woodland Hills, CA. Send Pam a high-resolution photo of your dog and she can bring it to life!

For the dog with a conscious, “I Hate Michael Vick” dog tees from Doggy Style Designs, are the perfect gift! Available at Come Sit Stay, Shop With Shar and Ruffrageousdogs.com

Le Paws Pet Talent Agency represents a wide variety of pets that are happy to appear on gift-giving segments highlighting any of the items above. Some of the Le Paws superstars include Otis, the English Bulldog whose screen credits include the launch of Pedigree’s Chicken Flavored Dog Food, Baldwin, the Singing Puli, who performed for Meaty on MTV’s Rob & Big, and Princess Bliss, the Australian Shepard who has appeared on 60 Minutes.

Based in Los Angeles and a chosen resource for editors, producers, writers and reporters, Alpha Dog PR is dedicated to providing the media with the most up-to-the-minute information about the exploding pet industry. For more information, please visit Alpha Dog PR or call (818) 998-6299.