Media Highlights

Trendsetters: March 2008

AMERICANS REALLY KNOW HOW TO PAMPER THEIR HAUTE DOGS WITH THE LATEST PRODUCTS AND SERVICES DESIGNED TO MAKE EVERY POOCH FEEL LIKE A ROCK STAR
Dogs Strut Their Stuff On And Off The Red Carpet

Los Angeles, CA – Forget about desperate housewives living the highlife in their Beverly Hills mansions. Don’t think twice about plastic surgery or girlfriend getaway spa weekends. It’s time to make room on the celebrity red carpet for our pampered pooches. Long gone are the days of kibble dinners in drab bowls. Today’s hounds prefer gourmet meals, massages, private trainers and their own wardrobes. We at Alpha Dog PR researched some of the latest trends for the most pampered pooches and here’s what we found out:

  • Total Diva Pets (1-866-PET-DIVA) is one of those rare companies that began as a custom creation for a costume entry in a local dog parade and turned into a pet fashion business for two sisters from California. Dog wigs have become the new must have accessory for pets, thanks to overwhelming attention from the press over the last six months. Total Diva Pets was created to share these fashionable dog wigs with other pet lovers. Using their pets as models, Jenny and Crissy Slaughter of Santa Barbara, created four original wig designs inspired by Hollywood superstars. The first four dog and cat wig designs were so successful, the sisters have recently added four new wigs to their line.

    march1.jpg

  • Tail Waggin’ Celebrations offers pet party accessories that are as exceptional as your pet’s love. From dog party hats and trim to unusual invitations, this creative website has everything you need to party with your pet in style. Pets are an increasingly important part of the family, and giving them a party is a fun way to celebrate one of our least-complicated relationships. Pets provide a sense of safety, comfort and unconditional love. Tail Waggin’ Celebrations celebrates this companionship with stylish, personalized pet party accessories that are as exceptional as your pet’s love. So, celebrate with your pet and let your friends celebrate too! Everyone and their dog is invited to the party! “Anyone can own a dog, but it takes a kind owner to set its tail wagging.” - Anonymous
  • march2.jpg

    Charming Pet Products is your #1 source for all things snazzy, spiffy, sultry, shiny and sexy. We’ve got it all… from our Original Party Collars™ to our brand spanking new Rhinestone Collars. Dress your favorite pet in the style they so richly deserve. For the girls, elegant faux fur adorned with a decadent, ornamental brooch, c’est magnifique! Especially when worn with delicate faux pearls accented with a sparkling rhinestone bone or heart. Oui, oui! With so many tasty charming toys where is a dog to begin? The latest Chicken from Charming Pet Products to join the bunch is Jeff E. Coli, son of Earl and Henretta. He is a rebel without a cause! Our very own surfer dude! Watch the clip from The Tonight Show on their website.

  • DOGSWELL treats will make every dog sit still for their close up. The latest flavor in the collection is Vitality with flaxseed and vitamins to help maintain eyes, skin and coat. Like all DOGSWELL products, they are rich in protein, digestible and low in fat. These delicious and nutritious chew treats are made from real chicken breasts wrapped around slices of apple with added nutrients. Find DOGSWELL treats at select grocery stores and specialty boutiques such as Barknbitches.com in Los Angeles.

Based in Los Angeles and a chosen resource for editors, producers, writers and reporters, Alpha Dog PR is dedicated to providing the media with the most up-to-the-minute information about the exploding pet industry. For more information, please visit www.alphadogpr.com or call (818) 998-6299.