Join us in a unique marketing opportunity with our latest Trendsetters Promotion: PETS ON THE RED CARPET
Our Trendsetters Promotions and Email Blasts continue to be a big hit with the media and our clients. February’s Trendsetters topic is PETS ON THE RED CARPET designed to get the word out regarding unique and innovative pet products and services on the market today.
If you have a product or service for pets that fits this topic, we invite you take part in this unique opportunity to get you in front of key decision-makers at various media outlets. We hand-pick our clients to compliment each month’s theme and accept no more than 20 clients per promotion. Let us help you tell your company’s newsworthy story and showcase your products and services to major TV shows, pet and lifestyle magazines, websites and newspapers.
Our Trendsetters Promotions have been very well received by the media, therefore space each month is limited, so call 818-998-6299 to reserve your spot in this one-of-a-kind marketing opportunity!
What we do - At Alpha Dog PR, we have created a cost-effective way to get some of the world’s best pet products and services in front of an A-list of media outlets through targeted mailings and press release distribution. Your product will be included with other pet goods in a box mailed individually to 20 top media outlets (see list below). A press release highlighting all the goods and services will be delivered via e-mail blast to hundreds of additional outlets, making Trendsetters Promotions a more affordable alternative to a full-scale public relations campaign. Our President Susan Hartzler is the pet product and service expert on the nationally syndicated show Dog Tales featuring products from Trendsetters Promotions.
How it works - February’s topic is PETS ON THE RED CARPET. The actual box filled with 20 products and information will be distributed to the following media outlets:
- Oprah
- LIVE! with Regis and Kelly
- The Today Show
- Entertainment Tonight
- Doggie Aficionado
- The Ellen Degeneres Show
- Dog Tales
- Copley News Service
- E! Entertainment Television
- Dog Fancy Magazine
- Pet Trends with Maggie Gallant
- Dog’s Life Magazine
- KTLA Morning News
- Good Day L.A.
- The View
- In the Loop with iVillage
- InStyle Magazine
- Good Morning America
- Tails Magazine
- Dateline NBC
The items featured in the box will also appear in a press release on our website, www.alphadogpr.com. In addition, we will distribute a press release via e-mail blast to hundreds of media outlets in the pet industry, additional major television shows and lifestyle publications.
The logistics - Due by February 14, 2008, submissions will be packaged and sent on February 18, 2008. The cost is $800 per item to be included in the mailer and includes mention in the accompanying press release, media follow-up, and email blast. Shipping and handling is $35. Companies that wish to participate must send 20 samples of their product for inclusion in the mailing and any accompanying collateral. Payment is due upon signing the contract and prior to mailing, and we accept credit cards.
Check out our website at www.alphadogpr.com for information on future promotions.
Results - Here’s a sample of some of the results our clients are currently enjoying with the rates they would have spent had they advertised instead of becoming a Trendsetter…
The Morning Show with Mike and Juliet
Ad Rate-$35,000+
Good Day LA
Ad Rate- $4,914.51
In the Loops with iVillage
Ad Rate-$20,000+
Pet Product News
Ad Rate-$5,280.00
Dog Aficionado Magazine
Ad Rate-$3,762.00
Dog’s Life Magazine
Ad Rate-$2,000.00
MORE EXCITING NEWS TO COME SO STAY TUNED…