NECESSITY IS THE MOTHER OF INVENTION ESPECIALLY IN THE DOG WORLD
Thursday, January 17th, 2008NECESSITY IS THE MOTHER OF INVENTION ESPECIALLY IN THE DOG WORLD
Dog owners create innovative products for their four legged loved ones
Los Angeles, CA – Americans love their pets. That’s a fact which is evidenced by the $41 billion spent in 2006 on pet goods and services, according to Businessweek. The totals for 2007 are expected to be even higher. Even with all these good and services available in today’s marketplace, many pet owners found it necessary to create something new to fulfill a particular need for their beloved pet. These innovative and creative products aimed at helping our four legged loved ones are available for other pet owners who might find themselves in same dilemma. Here are a few popular ones:
- Eddie’s Wheels offers front, rear and quad carts for mobility challenged dogs (and cats!). The business was started when Eddie and Leslie Grinnell’s dog, Buddha, became suddenly paralyzed in the rear due to disc disease. Eddie, an engineer by trade, built her a dogcart to help her get around while she healed. Ten years later, a business was born and the product line has grown to meet the demand for devices to help animals with all kinds of mobility challenges, including front wheel carts for dogs who are borne with congenital defects, front leg amputees and victims of abuse and trauma. By giving these dogs their independence and mobility, they are given a new “leash” on life. www.eddieswheels.com • 888-211-2700
Burley Design has been the leader in child bicycle trailer design for nearly 30 years. Our product team has incorporated three decades of Burley design experience into our new pet transports with the pet’s comfort and safety as our number one priority. The 2008 Tail Wagon™ is an alternative and safe mode of transportation ideal for: families who bring their animal companions along for the adventure, maturing pets that are unable to run as far as they once did, the urban bicycle commuter who needs a safe mode of transportation for their furry friends, pet parents who are looking for a high performance sporty stroller, smaller pets that can’t keep up with their long legged friends, cross country ski adventures that go further than four legs can run. www.burley.com • 800-423-8445- From Happytails Canine Spa Line comes a remedy for your dog’s inappropriate gaseous emissions (IGE). Dog Smog Remedy contains peppermint and fennel to slay the fire breathing beast but it’s more than just a breath freshener. Dog Smog Remedy gets to the guts of the problem with herbal extracts of dill, parsley ginger and bromelain. All of these ingredients help calm the bubbling brute below and provide a long-term solution to an embarrassing problem. Whether you use a quick spritz to freshen breath or add a drop or two to food, Dog Smog Remedy is a powerful weapon in the war on pollution.(May also be used on husbands) www.happytailsspa.com • 866-HAPPY-20
- The Honest Kitchen was founded as a labor of love out of the owner’s personal search for a more economical and convenient way to feed a natural, healthy raw diet to her dog Mosi, a Rhodesian Ridgeback with charisma, charm and a discerning palate. The Honest Kitchen’s new & innovative approach to canine nutrition offers owners piece of mind with natural, delicious, dehydrated raw dog food. These tasty foods combine the wholesomeness of a home made diet with the convenience of an easy-to-prepare, scientifically balanced blend. And, The Honest Kitchen is the only proven human grade pet food in the U.S. with FDA approval. Hand made cookies called Smooches make a perfect Valentines gift and for fussy puppies, try Nuzzles made from duck and sweet cherry. www.thehonestkitchen.com • 866-4-DRY-RAW
- PetBuckle harnesses are designed to provide crash-tested safety for pets. With driver distraction as the culprit behind 80 percent of all traffic accidents, according to a recent study by the national Highway and Safety Administration (NHTSA) IMMI invented the industry’s first automotive quality seat belt harness for pets. They are crash tested to provide superior safety. Unrestrained pets can cause serious harm to a beloved four legged member of the family or to other passengers if the pets are launched during a crash. IMMI is the leading manufacturer of seat belt systems for heavy trucks, child restraints and other markets. The PetBuckle is made with seatbelt buckles, latches and adjusters that have been tested to similar standard needed for child car seat restraints. www.immioutdoors.com • 888-937-4626
- Dog owners who are concerned about their pet’s overall health love DOGSWELL treats. The latest flavor in the collection is Vitality with flaxseed and vitamins to help maintain eyes, skin and coat. Like all DOGSWELL products, they are rich in protein, digestible and low in fat. These delicious and nutritious chew treats are made from real chicken breasts wrapped around slices of apple with added nutrients. www.dogswell.com. Find DOGSWELL treats at select grocery stores and specialty boutiques such as www.barknbitches.com in Los Angeles.
- “The Doggie Bag,” is a full body suit/cover used primarily to protect a car’s interior from dog hair, dander, mud, etc. during transport. As a medical application, it is a great alternative to E-Collars, helping to prevent licking/scratching of hot spots or sutures after surgery. The Doggie Bag can also be used as a simple rain or snow coat! It takes very little time to put on; the handles are there to assist a dog into a truck or SUV, as well as aide with hip ailments. Keeping the hair on the dog…NOT in your car! www.thedoggie-bag.com
Based in Los Angeles and a chosen resource for editors, producers, writers and reporters, Alpha Dog PR is dedicated to providing the media with the most up-to-the-minute information about the exploding pet industry. For more information, please visit www.alphadogpr.com or call (818) 998-6299.
