Media Highlights

Trendsetters October 2007

TRENDS IN PET GIFTS THIS HOLIDAY SEASON ARE SOMETHING TO BARK ABOUT
Choose from a variety of unique items for your four-legged family member

Los Angeles, CA – The holiday season has gone to the dogs this year. With Americans reportedly spending $41 billion on their beloved pets, it’s no wonder premiere pet care products and services have created some over-the-top items that the well cared-for pooch will want to see under the tree. Dog owners can go with the trusted holiday-inspired Santa hats or Chanukah garb and toys, but to really make a statement, Alpha Dog PR has put together some of the newest and most unique items on the market today.

Your dog could be the next Superstar! Thanks to Le Paws, the premium pet talent agency specializing in training domestic pets to work on film, television and commercial sets offers training sessions led by professional trainers.

Urban Bone Dog Beds offer hand crafted, beautifully designed works of art that are functional for the dog and cat lovers on anyone’s gift list. Created by a leading interior designer, the Canine or Kitty Couture Lines are both decorative and durable. Beautiful aluminum bed frames add bling to any home with pavé designed fish for the Purris Hilton collection, and bones for the Pooch Diddy line, using only Swarovski® crystals.

Sunny-dog Ink’s Pet First-Aid Kit contains more than 60 items for holiday travel preparedness as well as pet care at home. Along with instructions and emergency tips, this valuable kit includes a muzzle, thermometer, emergency blanket, tick remover, CPR Shield and much much more for responsible pet ownership…created by a Pet First-Aid Instructor with the help of a Veterinarian.

Dog Party for Kids! These unique new gifts for kids feature the award-winning “Animal Wow Volume One” DVD, high-quality plush toys of stars Stately and Remix, music CD, coloring book with crayons. Over three hours of value-priced family fun. Endorsed by the American Humane Association. 10% of every purchase funds humane education programs for kids. Free with any purchase: “Dog Party Fun Book,” filled with tips, games, and safety.

Doc Halligan’s What Every Pet Owner Should Know: Prescriptions for Happy, Healthy Cats and Dogs, a lifelong companion for easily accessible and necessary pet care advice from a renowned veterinarian and animal welfare advocate.

Massage Mitts in trendy pet print motifs that practically do the work for you, offering a vibrating massage for your dog or cat while inspiring emotional bonding and stimulating healthy circulation. Purrrfect Pet Products Inc.’s new vibrating massage mitts, Doggy Sajer and Kitty Sajer, offer an innovative and unique way to connect with your beloved pet.

Dog First Aid, a new book by the American Red Cross dedicated solely to the health and well-being of dogs. This unique health and emergency preparedness guide is packaged with a full-length instructional DVD with nearly 70 health and wellness topics covering everything from routine cuts and scrapes to rescue steps you should take if your dog is choking or has a cardiac emergency.

“The Doggie Bag,” a full body suit/cover primarily used to protect a car’s interior during transport, also a medical application to prevent licking and scratching of sutures, or as simple as a rain or snow coat! Keeping the hair on the Dog…NOT in your car!

Ever wonder what your furry, feathered, or scaly friend is thinking? Messages from your Animal Companion is a deck of 55 cards each featuring a darling photo of a variety of pets along with something inspiring they would share with you if they could talk.

DOGSWELL Happy Hips chicken and sweet potato dog treats. With glucosamine and chondroitin, these treats support healthy hips and joints and provide positive reinforcement for tricks and as in-between meal snacks. In addition, this caring company has teamed up with dog photographer Frank Bruynbroek to create a 2008 “Oh My Dog! Calendar featuring portraits of rescued dogs. Find these and other exciting products at Bark N Bitches

Life sized cut-out portraits of your pets from PawPrince Studios. Professional Pet Calendar and Magazine photographer, Pamela Marks, has expanded her business, merging commercial and personal pet photography to become PawPrince Studios & Boutique in Woodland Hills, CA. Send Pam a high-resolution photo of your dog and she can bring it to life!

For the dog with a conscious, “I Hate Michael Vick” dog tees from Doggy Style Designs, are the perfect gift! Available at Come Sit Stay, Shop With Shar and Ruffrageousdogs.com

Le Paws Pet Talent Agency represents a wide variety of pets that are happy to appear on gift-giving segments highlighting any of the items above. Some of the Le Paws superstars include Otis, the English Bulldog whose screen credits include the launch of Pedigree’s Chicken Flavored Dog Food, Baldwin, the Singing Puli, who performed for Meaty on MTV’s Rob & Big, and Princess Bliss, the Australian Shepard who has appeared on 60 Minutes.

Based in Los Angeles and a chosen resource for editors, producers, writers and reporters, Alpha Dog PR is dedicated to providing the media with the most up-to-the-minute information about the exploding pet industry. For more information, please visit Alpha Dog PR or call (818) 998-6299.